Vital Body Therapeutics
Since 2022, I have led a strategic overhaul to transition Vital Body from a traditional retail aesthetic to a "grounded luxury” identity. By replacing text heavy graphics with tactile macro photography and organic tones, I built out the brand narrative into a well rounded experience that bridges the gap between California based wellness and premium editorial design.
2022 The Baseline
Upon taking over the social strategy, the feed was centered on functional utility and retail driven graphics. The focus was strictly educational, leaving space to develop the cohesive brand vibe and editorial narrative that defines the brand today.
2026 The Evolution
I established a premium visual authority by introducing sensory photography and a warm, editorial color story. Shifting the focus to organic textures and consistent tone, created a cohesive digital ecosystem that encapsulates the brand ethos.